How to Buy Auto Transport Leads [Guide]

In an industry full of fly by night companies here’s a guide to help you stay in business.

Make sure your sales are as strong as possible
Call the top dogs to see how they pitch.
Use successful sales scripts.
Purchase at least (500-1,000) leads to properly gauge performance.
Build a sales pipeline
Bear in mind that most deals often close weeks/months later.
Take as many leads as you can handle. 20-30 per day minimum. The more you process, the more money you’ll make.

How to analyze performance

The standard time frame for evaluation of a business’s performance is quarterly. Perhaps you’ve heard of Wall Street? Monthly is considered excessive. Anything less is foolish. Always evaluate lead performance reports from the date your campaign started to properly analyze. Not just the current week or month. Success often happens in waves during certain times of the week or month.

Common mistakes:

Complaining about lead performance within the first 3 days / before processing a minimum of 500 leads
Expecting leads to answer the phone – 80% of Americans do not answer calls from unknown numbers due to robocaller scams
Failing to be persistent when contacting leads (phone/text/e-mail). (6) contact attempts is the standard
Using a blacklisted phone number – test and make sure your number is not flagged as SPAM/SCAM by U.S phone carriers
Using a weak initial text message / e-mail design pitch
Processing less than 20-30 leads per day

Snowbird Season

This is by far the most lucrative yet competitive time of year. It’s a bloodbath as there’s a flood of brokers competing for business. This results in widespread lead shortages. Lead providers are often sold out. So secure your lead spots before September, and plan on holding them thru April.

Credit Cards

Most lead providers don’t accept credit cards. Truckers do not accept credit cards either.
WARNING! Nowadays just asking to pay by credit card can get you BLACKLISTED from buying leads from most brokers

This is often due to:

Absorbent fees credit cards charger per each transaction
High risk of credit card fraud/abuse brokers are known for
Furthermore truckers and most Lead providers simply don’t have the means to accept credit cards

In fact many businesses don’t accept credit cards such as:
Movers
New/used vehicle dealerships
Gym memberships
Wedding Venues
Wedding Vendors
Real Estate rentals

What to Look Out For

Any lead provider that badmouths another lead provider. This is a huge red flag.
Beware of lead providers that own and operate brokerages, and resell you their used leads. Read the profiles, and reviews to find out who you are doing business with. If they have an MC#, you’re buying leads from your competition.

Conclusion

Not everyone is a winner. Purchasing leads is at your own risk. You need to be held accountable for your sales skills (or lack thereof), and any of the countless other variables on your end.

You can please some of the people some of the time…