In an industry full of fly by night companies here’s a guide to help you stay in business.
- Make sure your sales are as strong as possible. Call the top dogs to see how they pitch. Use successful sales scripts.
- Purchase at least (500-1,000) leads to properly gauge performance.
- Bear in mind that most deals often close weeks later.
- Take as many leads as you can handle. The more you process the more money you’ll make.
- The industry runs 24/7, and so should you. Statistics show the best leads come thru in the evenings and on weekends. It’s simple… there’s less brokers competing for them during those hours. Furthermore the average target customer works 9-5, so it makes sense to call them when they are off work.
How to Fail
The odds are already stacked against you. So don’t make it worse. Companies exhibiting the following practices often are forced to close their doors within 3 months.
- Burn customers. In no time you’ll rack up bad reviews which will surely hurt your business. A Google search of your company’s name with results full of bad reviews is a tell-tale sign you’re going out of business if you haven’t already. Lose your Merchant Account… GAME OVER!
- Burn truckers. Great way to earn bad ratings on Central, or worse, earn a claim against your bond. Lose your bond, and you’ll get kicked off of Central. GAME OVER!
- Burn lead providers. There’s only a handful of lead providers, and word spreads quickly. You’ll be breathing through a straw when no one will sell leads to you. GAME OVER!
- Purchase 250 leads or less, then complain about the quality right away without allowing ample time for deals to close. Short term rookie mistake right there. You’ll get squashed like the cockroach you are by the competition. Closing deals often happens in waves. 250 leads or less doesn’t give you the chance to catch that wave of success.
- Use CRM’s other than jTracker. jTracker’s expensive but the numbers don’t lie. Statistics show that brokers who use other CRMs or custom CRMs don’t last very long. With jTracker, activating your lead providers is instant. Other CRMs require manual setup by the CRM provider which can take a WEEK or longer to get leads coming in properly. Can you afford the downtime? Furthermore, the majority of other CRMs are secretly owned and operated by other brokers. How comfortable are you with your data in the hands of your competition?
What to Look Out For
- Any company that badmouths another company. This is a huge red flag.
- Beware of lead providers that own and operate brokerages, and resell you their used leads.